![]() ![]() ![]() ![]() With a library of over 50,000 hours of TV, movies, and live sports coverage, Hotstar focuses on providing their 100 million+ users with an excellent viewing experience. Hotstar is one subscription-based OTT player that has taken the market by storm to emerge as a pioneer in this competitive space.Īs part of our ongoing series on mobile growth, we recently spoke to Mihir Shah, VP of Product & Marketing Growth at Hotstar. With the rise of global media OTT players like Netflix, Amazon Prime Video, and Hulu, traditional network operators have been striving to break new ground with VoD OTT offerings of their own. This signals a massive transition to on-demand, online channels across devices. The number of viewers who prefer consuming content on TV versus mobile devices has plummeted from 52% to 23%. Fuelled by increased internet access and falling data costs, digital content consumption trends have changed dramatically over the last few years.
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